Home / Auto / 》 Luxury Car Brand, Rolls-Royce Releases First SUV (Photo)

》 Luxury Car Brand, Rolls-Royce Releases First SUV (Photo)


Rolls-Royce has released images of the
development vehicle used for its upcoming
SUV, featuring the company’s first all-wheel
drive system.
Rolls Royce SUV
Luxury car maker, Rolls-Royce, has announced
the production of its first sport utility vehicle,
which will likely be the most expensive SUV in
the world.
This is coming about two years after the
London-based automaker first hinted about its
plan to build a vehicle that can conquer all
terrains, which people interpreted as an SUV.
According to the manufacturer, the new SUV
called Project Cullinan, which takes styling
cues from Phantom saloon, but features an
all-wheel drive system, will set new luxury
standards among vehicles in its segment.
The Chief Executive Officer of Rolls-Royce
Motor, Torsten Müller-Ötvös, is quoted in an
online report by Driven as saying, “This is an
incredibly exciting moment in the
development of Project Cullinan both for Rolls-
Royce and for the patrons of luxury that
follow us around the world.
“Bringing together the new four-wheel drive
system and the new ‘architecture of luxury’
for the first time sets us on the road to
creating a truly authentic Rolls-Royce which,
like its forebears, will reset the standard by
which all other luxury goods are judged.”
Once launched, the Rolls-Royce Cullinan will
go up against Bentley’s equally luxurious SUV,
the report says, adding that the premium car
is expected to undergo a rigorous testing
programme after Christmas, when it will head
to the Arctic Circle for “cold weather
durability” and “traction testing”.
The vehicle’s global launch is likely to be next
year and will be 2018 model, many sources
have confirmed.
The vehicle features Rolls-Royce’s first all-
aluminium architecture, which is expected to
be implemented in its future cars. The new
architecture will be used “for a next-
generation” Phantom following the
announcement the company has halted
production on the saloon, another online
journal, Auto Express, says.
“Although it’s difficult to picture the exact
shape of Project Cullinan, it does resemble
the most recent Rolls-Royce models, featuring
the historic front grille and suicide doors. It
also takes styling cues from the Phantom –
most notably the sharper edges around the
front and along the wings,” it states
The SUV is expected to use “a developed
version of the Phantom’s 6.8-litre V12
engine”, reports Autocar, adding that a diesel
unit was considered but dropped “due to its
lack of refinement”.
Although the single most costly SUV will
probably remain the modified Mercedes G
Wagon adapted by Dartz Motorz, Rolls-Royce
is widely anticipated to take the crown as the
producer of the world’s most expensive mass-
produced SUV when it comes on sale in 2018
says a report by online Standard journal.
It also notes that this may be a season of
SUVs, recalling that last month, Maserati
showed the world its first SUV, the Levante
aimed at young families, with about 30 to 40
per cent of sales from women. This also
came a few months after Jaguar’s first SUV,
the F-Pace, was unveiled.
Alfa Romeo has also unveiled its first SUV,
which it says will do 0-60 in 6.2 seconds and
manage a top speed of 177 mph.
“If that’s the case, the Stelvio will be a direct
competitor with the top-of-range SUVs such
as the Jaguar F-Pace, Mercedes-AMG GLC 63
and Porsche Macan Turbo, despite costing a
lot less, at £35,000 for the base model,” the
report adds.
Rolls-Royce has yet to announce prices for
Project Cullinan, the prices of rivals including
Bentley’s new Bentayga and the Range Rover
Autobiography, are in excess of £100,000,
which is about N60m. And when costs of
freight and clearing are added, it will be over

Credit : Rolls Royce

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